A New Spin on Towing
A New Spin on Towing
Ron Ruiz
Picture this . . . your car breaks down, so you dial the number of your local towing service. Instead of a greasy, jump suited driver showing up, a smiling, body-builder in spandex comes to your rescue. He offers you a refreshing bottle of mineral water and one free call from a cellular phone.
No, it’s not a beautiful daydream. Thanks to Christine and Giovanni, being stranded was never so much fun. The married couple own a towing company, with a twist!
It all started one day when Christine and Giovanni’s car was stuck in traffic for hours. But when the tow finally came, the drivers were rude. The couple realized that the towing industry needed to change its image.
Christine recruits drivers for the business. She points out, however, that she is concerned with more than looks. The hunks must have great personalities, too. So far, their company is getting up to 10 calls a day for tows, and Christine is considering franchising the operation.
Not surprisingly, they’ve had requests from men for women drivers . . .
Here’s an example of adding a twist to an ordinary idea or business. Seen this before? While this formula isn’t new, it’s a great way of making your business stand out.
For more details on this story and other business ideas go to:
http://businessfastlane.com
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